0 sales from a 190k email list?

Lo and behold…

I find a guy complaining on Reddit that he is making 0 sales with his 190,000 email list all while sending 2 emails a week. He didn’t share his offer, nor his emails but the Reddit geniuses immediately came to his help with earth-shattering advice:

“Send fewer emails”

“2 emails a week is way too much”

“TOO MUCH EMAIL”

90% of comments were saying that this guy’s biggest problem was sending too many emails. Not his offer. Not his list quality. Not his product. Not his copy.

Too much email.

But hey, they might actually have a point, because if the guy is writing crappy corporate emails with no personality whatsoever, just blatant pitches, then he IS sending too many emails.

In that case, he should just STOP sending emails.

I mean, his current approach is obviously not working, is it? So why force it and burn out the list even more.

After all…

These reddit guys might know sumn’…

Okay, just kidding.

But back to where I was…

I really think its not about quantity here.

People will not buy from emails they hate getting, no matter if they get one it once a month, or once a day.

This game isn’t about sending emails people don’t want to get and trying to space them out and pray that it will make people like those emails more. It doesn’t work that way.

What you should strive for is sending emails people want to read.

If you do that…

The quantity you send becomes irrelevant.

At that point, 2 emails a week might not even be enough.

But keep the 2 emails a week for now.

See how the list responds to emails that actually look like it was written by a human being and not a robot, that has a pinch of personality in it and that actually explains what kind of problem he can solve for the reader instead of showing some fancy pictures.

Anyway…

That’s my perspective.

Kristof Nemeth.