A 100% moral way to “glue” prospects to your copy

Recently I found a nugget…

It came to me from a talk David Deutsch gave, and it blew my mind.

If you want people to stop ignoring your emails…

And want them to read your bullets with saliva dripping from their mouth…

This is just the nugget you need.

Most people are too afraid to do it.

They do it here and there but are too afraid of its power to commit properly. They also think people don’t like it when someone does this to them… They are wrong.

People LOVE when you do this.

If you can do this effectively in your sales copy… People will be following you by your hand, glued to their screens looking like you are about to reveal something that will change their lives(it might just do that).

What is this very simple trick?

Well, for that I have to break this rule… But to hell with it:

”Give them 90% of the information but withhold the 10% they would need to execute”

In plain English…

Tease.

Contrary to popular belief… People LOVE to be teased.

And no, that’s not just women, everybody. Every single person loves to be teased.

What you need to do is…

Gives them just enough information to be worth following you… While withholding just enough so they don’t lose interest.

And if you do this right…

People will follow your lead until the very end of your email, right into your sales pitch, and continue down the page with the same momentum.

So let me transition into my sales pitch…

If you enjoyed this short little email on a truly valuable copywriting skill… and… if your greedy little eyes want more, maybe you should go over here for a treat:

https://kristofnemeth.vercel.app/

Kristof Nemeth.