Branding secret of the slick YouTube kids who made it big

A month or so back I read an interview about Ken McCarthy from Ben Settle.

It’s a short one.

But it’s filled to the brim with very valuable information about direct response, internet marketing, copywriting, business… and… even personal branding. Matter of fact, one of the most valuable nuggets that stayed in my ear(or, well, eye) was mainly about how to build a personal brand that works.

Ken revealed what every personal brand needs as a backbone to work.

But it applies just as much to business as it does to branding.

So what’s this?

Your personality.

And let me make an example here.

What Ken and Ben(ain’t that rhyming like a bitch?) made as an example was YouTube.

Because if you look at all the big YouTubers that are out there right now, and you examine their personality, all of them have one. One that’s likely exaggerated a bit too just to make it more interesting.

Whether that’s their real personality or just a fabricated one, that’s the hook.

That’s what holds their whole “business” together.

It’s a “fan-maker”.

Without a personality, the best most YouTubers could do is a documentary… And let’s be real… Not even 1/10th of their current viewers would watch a darn documentary.

They are hungry for dopamine.

And they want it from someone who has a personality.

But this isn’t limited to YouTube.

Like I said earlier… If you have a business and not a personal brand you can still profit from this.

Ratchet your personality up.

Use that in your emails and in your sales copy.

Get your customer service to be less lifeless and pour some personality into those interactions too.

I mean…

Doing just those two will set you apart like hardly anything else could or would.

And that’s it for now.

Kristof Nemeth.