Comically well-written ads for lil’ kids

I’m not at all into comic books.

I’m just not, and I will probably never be into them.

But I gotta say…

Comic book ads are pretty darn good.

I got the idea of looking at comic book ads from the magnificent Ben Settle. Now, unlike me, he is a huge comic book fan and he loves to study comic book ads too. So I thought, if they are good for him, they will certainly be good enough for me.

Yesterday I found one and looked into it…

Here’s the headline:

“Remember how many times you felt left out because you were broke!”

“Places the gang was visiting and you weren’t included. They all had money for movies, games, hamburgers and soft drinks… all of them except you.”

Before you prejudge it and say it’s shiet(let’s be real, everybody prejudges everything), let me say that this headline was probably not written for you… Unless… You are a kid between the ages of 8 and 15 who feels like he is an outcast from his group.

And to them…

I’m pretty sure it hit like a punch to the gut.

Read it again with the target audience in mind.

I mean…

Talk about being in your prospect head.

Talk about knowing what they are thinking about, how they are thinking about it and what they feel when they think about it.

It genuinely feels like it was written by a kid who went through the same shiet they are going through now.

And that’s something really important.

Crawling into their head…

To the point that you know what’s going on in their life, and can describe that in their — not yours, but their — vocabulary.

That’s it.

Now, for more, go here:

https://kristofnemeth.vercel.app/

Kristof Nemeth.