How my dad get’s clients coming to him left and right

My dad is running a local service-based business from his garage.

He didn't spend a single cent on advertising so far... Yet, leads and clients keep pouring in from everywhere...

He isn't using social media either - besides Facebook which he only started using like a month ago... And he barely even knows how to use that properly.

He doesn't have an email list(although I'm fixing that one).

He isn’t doing cold calls, and most certainly he isn’t going from door to door…

Nor he is using any other "cool" way to get clients and leads pouring in literally into our garden... So how does he do it?

How is he managing to get so many clients if he isn't paying for ads or doing anything else to get them?

Well, simple, really...

He uses "Girard's law of 250".

Girard's law of 250 comes from the most successful car salesman who ever lived Joe Girard who outsold everyone when it came to cars because of his unique approach(recommend reading his book). And the law says...

Every single person knows at least 250 other people(probably way more now).

If you treat people right, they will refer you... If you treat them shit, you get 250 enemies.

That's how my dad is managing to bag all these clients and leads with barely any effort spent on lead gen. He just delivers a great service, people love it, and they refer their friends, families and relatives to him.

That simple.

But very few people are actually using referrals while knowing that those are still the best kinds of leads and clients you can get.

Something worth remembering tho:

My dad is in a weird niche(bait boats).

And for the most part, he is the ONLY one doing it here so it’s no wonder that it’s so easy to get referrals. But that doesn’t mean this can’t be applied to any other kind of business…

Anyone can ask for referrals.

And anyone can position his business as the ONLY option in the marketplace.

Speaking of positioning…

If you want a quick 3-step positioning “guide” keep your eyes out because I will be writing about that in a couple of days.

Kristof Nemeth.