You don’t know what you don’t know

The other day I read a quote.

It is from the movie Let It Ride, and I wanted to bring it here because it perfectly matches today's email:

“You could be walking around lucky, and not know it”

How true.

Most people do this. They are walking around, not knowing how lucky they are.

Now, just to clear things up… I don’t necessarily believe in luck as most people do. I think luck is made. But you can go ahead and replace “luck” with whatever twisted shit you want and the quote will still say the same.

You could be walking around with a talent for drawing, and not know it.

You could be walking around with good genes for bodybuilding and not know it.

You could be walking around… You get it.

And because of this I hate to hear it from people - and even from myself - when they say that they can’t do something, or that they would be bad at something they never tried before.

Like, how do you know if you never tried?

Give it a damn try. Give yourself an opportunity.

Of course, if you never draw before or never went to the gym, you will suck at it. But over time there will be pals and gals who will start to stand out from the crowd because their progress will be faster.

But most people never even try, so they never know.

They keep saying they would suck at it, not knowing that maybe… just maybe… they could even have an advantage over others in a field.

And even if you wouldn’t have an advantage… Who said you can’t outwork the talented guy?

Now… I’m not saying you should switch jobs every 5 days to find out what you are good at.

What I’m saying is…

That you shouldn’t jump to early conclusions.

Give it some time, find out how it goes, and whether you suck at it or not.

Because… You could be walking around lucky, and not know it.

P.S.

Also, I could slap this concept onto your direct response campaigns too.

Test that damn thing.

You might have a winner in your hand, but you don’t know it until you test it.