Ethically questionable way to boost your sales in a blink

Think about how you go about buying...

You want businesses to take your word, to believe you and not take you for a sucker, right?

Now, you should treat your customers the same way when you are on the other side of the fence. One of the examples I just heard now comes from John Carlton...

He came up with an example in his book saying that when doing offers, if you want to make as many people buy as possible make your guarantees unconditional. What that means is...

You send your customer's money back if they aren't satisfied - without a criteria.

The point is...

You want to treat people as you would want to be treated. (You wouldn't take people for liars straight up. You would believe them if they want to return a product when they aren't satisfied.)

Now...

I have to do my justice here...

The opposite of this approach is what Gary Halbert talked a lot about, which is called conditional guarantees(where if someone wanted to return a product they had to show some proof). And to take it even further there are guys like Ben Settle who don't even offer a guarantee.

What Gary did and Ben does - selling on their conditions - has a whole different goal than this approach I just described because while this approach focuses on selling as many people as possible - no matter what - the other approach used by Ben and Gary isn't used to sell a shit ton, but rather to sell higher quality customers.

Which is more ethical?

By personal opinion I think it's Gary's approach, but I will let you decide.

Which brings in more money?

Unconditional guarantees clearly bring in more money(at least they do bring in more sales on the front end... If the back end is at question... That answer likely changes.)

But there you go.

A stupidly simple way to boost your sales without editing more than 2 sentences of your copy.

And if you want more stupidly simple ways to boost your sales, boogie over here:

https://kristofnemeth.vercel.app/

Kristof Nemeth