A FATAL mistake that can kill any website

Here’s something unexpected even for me:

A week or two ago I started neglecting Twitter outreach and started focusing more on cold emails.

Reasons? I won’t broadcast everything because it’s a bit too early to conclude…

But I'll say one thing… It was hard to find my targets on Twitter.

And even if I did, most of the time they were unreachable with DMs.

Okay, nuff of that. Something else:

As I was doing all this email outreach... I visited more and more business websites and one FATAL flaw stood out for me that an astonishing amount of sites had.

Their website was WHITE HOT SLOW.

And I’m not talking about slow like a YouTube ad… No… Some of these mfs loaded for a straight minute or two.

It boggles me…

Do businesses think that it’s alright to have a load time like that nowadays?

I mean… You know how everyone refers to our attention spans that they are as good as a goldfish's attention span. So around 3 seconds.

Let’s say that this estimate is accurate.

Do biz owners just don’t know about this? Or do they purely refuse its existence?

Because…

What is the logic behind a website that loads for 60 seconds if 95% of people will lose interest after 3 SECONDS?... and flee from the scene before the site even loads?

There were some occasions that even I threw in the towel after 30 or some seconds.

Now that I think about it... It makes perfect sense... It’s protection from people who want to send them a sharp pitch like I do. Their site loads extra slow so the inpatient 'pitchers' would already leave by the time it loads.

Genius.

Okay, jokes aside. This mistake is pure dumb.

And look... I was doing web dev for a while and I know that it’s not exactly a piece of cake to do a website that loads fast... Especially if it’s an ecom website. But I also know that it’s not impossible.

Why am I telling you even all this?

Because people get bored, agitated, irritated, nervous, in a split second…

If you make it hard for them to visit your website… and especially if you give them a reason not to visit it(slow)... then they will not visit it.

And you, my friend, will lose out on way too much traffic.

It's like the door of a physical store that keeps jamming shut. People might want to buy from the door but if they can't open it they will think the store is closed and move on.

You see what I mean here?

Don't cheap out on your website. Especially its speed.