Make your copy less hypie... without changing a word

If you are doing a lot of copywriting in markets that are especially known for being filled to the brim with skeptic prospects...

Or if you just want to quickly persuade skeptic people(you WILL meet them everywhere nowadays) into buying...

You will appreciate this little tip.

It not just makes your ads sound less hypie - which is something you want to drive to the grave with if you are writing for skeptics. But it will also make you stand out and make your ads read a lot smoother.

But, a small word of warning...

If you have been studying some VERY old ads - from the 50s, 60s, 70s... It might just happen that you will see the exact opposite of what I will say. That's because back then copywriters didn't have to worry that much about skeptics.

Now... The case is a little different...

People have been screwed over by nearly everyone - even their family, and they hate advertising because most of it wastes their time. Yet here's a little trick you can use to make your copy sound instantly less "puffed-up" and put your reader’s skepticism to sleep:

Delete all of the exclamation marks from your ads(!).

Grammar teachers will probably faint once they read your ad... But who cares? They are not your target.

And the average person?

Don't worry, unless it's a question, they usually put a period at the end of it anyway.

The best part is that your writing will only sound that much more subtle and normal. Not at all like boasting or what people consider "typical advertising".

For more "response-boosting" tools, smack this link:

https://kristofnemeth.vercel.app/

Kristof Nemeth