How to make ‘doctor’ money

In 2022 the U.S. spent a total of $4.5 trillion on health care.

That’s a pretty nice sum isn’t it?

But what does that have to do with you, or copywriting or anything else you came here for? Well, let me explain.

Imagine you are at the doctors office.

Now, look around.

Maybe you will see a couple folks with red, runny noses, some chaps with harsh, dry coughing and maybe even some with more serious conditions.

What is something these people have?

Problems.

They go to the doctor to get them all fixed up so they can go back to their lives and try to enjoy it. Matter of fact, have you ever had a bad tooth? Do you remember how much that bitch hurt? How you were basically unable to focus on anything else until you got that tooth fixed up?

That’s exactly how people with burning problems feel like.

Their mind is filled with the problem, all of the power is spent on trying to find a solution so the pain ends as fast as possible.

Now, what does the doctor do?

He asks for their symptoms, and gives them the medicine.

Copywriting is basically the same, with some minor adjustments.

Your sales page is the ‘doctor’. People will be coming in and your job at first is to get them into your office. How?

You call out their problems. You put a their biggest problem into your headline.

Remember how I told you a person with a problem can hardly think about anything else? If you name their problem, they will listen.

Now, if you did your research… And know their condition…

You need to describe their symptoms back to them with as much detail as you can. Poke them in the ass a little bit.

Then, once they will feel their pain even more, and they will be sure that they really need a solution for this because they can’t exist with this pain anymore…

You pull out your medicine.

You describe what it will do to them.

And the last step is to just offer them to buy it, maybe give them a guarantee in case something goes south and the medicine doesn’t work.

That’s it, in very broad guidelines.