Do NOT read this if you are an A-list copywriter

One of the most challenging and crucial steps in copywriting over and over proves to be getting someone's attention.

Especially now that everything and everyone wants your prospects' attention.

And I know…

I know how it feels to spend hours and hours worth of time and effort on a headline or subject or social media hook, just to post it and for it to completely flop like that was its job.

I know, because it happens to me a lot too.

But nobody’s going to read your copy just because you wrote it. People don’t work that way.

You need to give them a rock solid reason to read it, and literally grab them by whatever you can and drag them in and “force”  them to read…

Unless… What if half of this wasn’t necessary?

What if there would be an alternative to this which would be way more easier to write(assuming you know your market) and it would force no-one, because they would gladly read it.

Because there is, it’s called flagging your readers.

For example:

“Do not read this if you are already rich”

“Do not read this if your golf game doesn’t frustrated you”

“An open letter to people who want to make money”

Yada, yada, yada… You get the point.

Why is this better than any other headline?

It’s not necessarily “better”, but it’s sure as hell easier to write and it does a wonderful thing that other headlines can hardly achieve.

It slips by your reader's BS radar.

Look at them, there are no promises, no yelling, no big claims… there is barely anything. Yet it works like magic.

And especially for this reason, people wouldn’t suspect it’s an advertisement, or even if they would… you think someone who is frustrated by his golf game ain’t gonna read THAT?

Exactly.

They will want to know what’s in the letter because it calls THEM right out.

That’s the point of this headline, and that’s why it’s called flagging too. You “flag” your readers with something they identify with or a desire they have or a problem or whatever else…

The point is:

You call out a specific target audience(more specific the better) and you make no claims in the headline. You just call them out, “flag” them.

That’s pretty easy ain’t it?