How to profit from direct response without knowing about it

I just finished listening to a Ken McCarthy recording, and here’s something:

(If you don’t know who Ken is… He is the behind-the-scenes guy who is responsible for the internet marketing that we know today.)

Ken mentioned how he ran a couple small businesses in college. One of which was teaching people speed reading and he would advertise to get customers. But the kicker is…

He had NO direct response knowledge.

He didn’t even know what direct response was or that it even existed at the time.

He had to rely on his common sense, logic and brains to work it out and get customers in the door for his business by writing up some flyers and sticking them up around town.

Years later… He came across direct response…

He was astonished to find that he was already using direct response before even knowing what direct response was.

Of course…

He didn’t learn it from books, or courses. He had no mentor to teach him either and there were barely any gurus at that time teaching this kind of stuff. He simply did what seemed logical and like a good idea.

And this sparked some thought in my mind…

Direct response basics are simple. They really are.

They are so simple in fact, that most of them you can figure out and use without even knowing there’s a term for each and a thing like direct response — just like Ken did it.

I remember the first time I heard about the basics and got into learning them…

Some of them seemed real obvious.

Some of them I even suspected of being there without ever knowing about them. And I’m pretty sure I’m not alone with this one either… But, this leaves a question…

How it is then, that if direct response basics are so simple… Most people still can’t seem to figure them out and stick to them?

Well… I think they have them figured out.

They just don’t take them to heart and practice. They keep searching for tips and tricks instead of using the “too obvious and simple” basics that would actually work… And that will be their end.

And for those who want to get even deeper into the basics… Go here:

https://kristofnemeth.vercel.app/