How screenwriting will get you a sale or two

Recently I looked into screenwriting.

Why?

Because I have been intrigued by the idea of writing fiction for the longest time. And eventually wanted to try it out.

A couple of weeks ago this desire to write fiction came back.

And I figured when if not now?

I chose to study screenwriting because it’s one of those things that not only can be used in fiction, but most of it’s lessons can be applied to copywriting too.

Of course, before I jumped straight into the depth of things…

I had to study.

To get the gist of the basics and don’t waste any more time I got a small interview Michael Senoff did with a semi-famous screenwriter and I listened to it.

Just before finishing the interview, today, something caught my ear…

The guy talked about how in screenwriting every person must have a goal.

Ideally a unique one.

When two characters meet in a story, since they have different goals, conflict will arise. But it’s nothing to be afraid of. Conflict is the juice of screenplays.

Quick example:

The Hero(wants to save the world) and the Villain(wants to destroy the world). When they meet, they fight. But this fight(conflict) can’t go on forever, there has to be an end, the conflict has to be resolved.

Now, if you think about it…

It’s the same with copywriting.

There’s you(who wants to sell something) and there’s the prospect(who wants to solve a problem). When you two meet, because of the difference in what you all want, somewhere down the line an objection will pop up.

Beginner copywriters/screenwriters might try to hide and plain ignore these conflicts and objections like it isn’t even there.

But this will clog up the system.

An unresolved objection will stand in the way of you making a sale.

Just like if you get rid of the conflict in a screenplay it becomes soulless.

That’s why great copywriters and screenwriters always acknowledge objections and try to resolve them to their best ability.

That’s what you should do too.

If you ignore it, it will bite you in the ass.

You know what else will bite you in the ass if you ignore it? Your email marketing. So if you have any kind of trouble in the world of emails… Contact me:

https://twitter.com/kristf_nemeth

Kristof Nemeth