Secret to in-depth research they don't want you to know

Here's something obvious:

The more accurate you are in describing your markets problems and desires(essentially telegraphing back to them how bad their situation is now, and what they truly want deep down)... The bigger will be the smile on your wallet.

Sounds simple. Sounds easy.

And if you think about it, it is easy too. But only if you own the information about what your people really want and what is their current situation with all the struggle, pain and frustration they have to go through.

You get that information by doing research, right?

Woah, not so fast... Not so fast.

I know, every single copywriter is telling you that you need to do research and research only to get to know the people you are selling to. You do need to do research, you do need to talk to people in your market.

But it's not all there's to it.

You see...

A lot of the times when I set out to do research for a market I'm new in, what I find is general "shallow" information that does barely if any good for me. These are very basic problems and desires described on the surface with no depth at all.

This is also one of the reasons why research takes so long.

You want depth.

But people rarely share that kind of deep information. Not that they don't. And the 'net is probably the best place to search for it... But still, a lot of time...

And even if you find a decent amount of this information...

It will NEVER be full circle.

What I mean by that is... It won't be just the kind of information you want and need. It is raw, way too raw.

Most of the times too shallow to be used, sometimes just plain useless, and sometimes not related.

But it's not all lost just yet.

There's s simple little trick you can pull off to extract the gold you need from this pile of human "garbage" you have painstakingly collected. Don't worry, it's not easy. It will be just as hard as collecting the info up to this point, because you will need to...

Think.

Something most people forgot how to do. And even those who still possess this rare skill are usually too lazy to use it.

But if you want to go truly in depth with your research, you will have to use your brain and tie together the information you have in your google doc.

This is what I do too.

I get a pen, a piece of paper, and with my research in front of me I try to tie the tid-bits of information together and get to know my prospect in DEPTH.

That's it for now.

If you want more such lessons on copywriting, marketing, persuasion, and selling... Go to:

https://kristofnemeth.vercel.app/