How to sell more in this wildfire of infoproducts

Infoproducts spread like wildfire these days.

Everybody(and their mother!) is selling one on Twitter and other platforms.

That’s not bad btw… It just means that infoproducts are a very viable business(if done right).

But it’s NOT some magic silver bullet.

It's not "guaranteed success".

But if you want a leg up on others, here’s a nugget from Dan Kennedy himself:

The majority of your audience will never buy.

And that's NOT a problem. That's a good thing because if they don't buy, you don't need to try to sell them. You can leave them alone and focus on the couple percent that will buy from you.

They’re just a tiny tiny cut of your whole audience.

20%, or maybe even less.

But they will be the ones who will be pulling in 80%(or probably even more) of your income if you do decide to start selling infoproducts.

Okay, cool, but why is it better to sell to fewer people? Isn't it better to sell to a bigger market? Well... Kinda.

You see...

The bigger your market the more opportunity have.

You don't have to worry that much about going dry on leads.

But...

The smaller your market is... The more time you can spend on the people who are buying from you. You will be able to determine their desires, frustrations and pains with pinpoint accuracy. You will know them better than their neighbors.

And everyone knows...

That when it comes to info-marketing... It's not the size of the market that matters...

But the knowledge and understanding you have of that market!