A simple “under the radar” technique to make your offers TOO GOOD

If you want to sell like vodka on a busy Friday night in the corner shop, then I have something very exciting for you… Read on…

The thing I’m about to tell you is something very obvious - you probably know about it - but it’s fairly under the radar these days. When if comes to motivating people to pull their credit card out and send you money… Most people resort to risk reversal, back-and-forth-guarantees, and the obviously false price discount.

Now…

This method isn’t just more ethical than most of it’s commonly used counterfeits… But on many occasions it is way more powerful too in driving people over the edge.

Matter of fact…

I would make it a “must have” part of every single sales letter you write… Especially if you are selling info products.

What you are essentially doing with this method is “selling money at a discount” as the great Dan Kennedy would say it… And mind you, the name lives up to it’s promise.

Let’s just say…

You get a job like this:

You have to go out onto the street. You get a bucket of $100 bills and you have to sell them for $1 each. Getting attention would be no problem… What would be a problem is believability because you offer would to TOO GOOD.

Now, that’s a good problem to suffer from in my honest opinion.

But if you manage to convince them the $100 bills are legit and you only want a $1 in return and everything’s safe and legit…

People would sworn you.

The same way they will sworn your product if you do that same thing did here:

Demonstrate value/ROI.

If it wasn’t obvious up until now… People want something back for their money. And just like you… They want a FAT profit not just some slim cuts.

Since both of you want something different - him: solution, you: money - this is perfectly doable.

But you HAVE to demonstrate the value your prospect gets - and this is especially true for info products - because otherwise how would he know? He just sees a sales page, not even your product. And even then, it’s what in your product and what your product does that matter not how it looks or how much it weights.

Show them the profit they will get from buying from you…

It doesn’t have to be money either(time, energy, health), but it HAS to be something he wants.

And if you want a free resource where I share 5 copywriting secrets from 5 of the most persuasive man who ever lived… Go here:

https://kristofnemeth.vercel.app/