Sure-fire way to write “killer” segways

Good transitions may look like pure magic…

But they aren’t, and today I will show you how you can write up transitions that leave people wondering how they got to reading your pitch.

First…

What is a transition?(Gary Halbert used to call them “segways”).

Transitions are break-points when you transition from your email body/content into your thinly wielded sales pitch while keeping the momentum of the reader.

All while…

You try to keep your copy “in one block”. You don’t want to break it.

It’s not black magic - even tho it might seem like it.

Also…

Over time… If you do it enough, it will also build into your hands and you will do it without even thinking about it.

So… Do what exactly?

Think about it this way…

You have 2 dots. One of which is your email body and the main idea of your email(although if you can’t connect that to your offer it doesn’t have to be about the main idea of your email, it can also be anything else, but it has to be form the email so your offer is connected in some way). And the other one is your offer(or well, something about your offer, product even customer service - again, same thing stands, doesn’t really matter what, just something you can connect into it)

These are 2 points of reference.

They should be familiar is some way - if not the same. They need to have some sameness because you want to connect them together.

The best way to do that?

Find a benefit shared by your email and your offer and use that as a connector.

This isn’t as hard as it may look like.

But if you still find it really hard, or maybe don’t want to deal with the hassle of creating your own transitions and segways… Reply to this email and I will help you with your whole email - not just the transition.

Kristof Nemeth.