Sweet sweet rejection…

I want to tell you a short story of how the worlds best negotiator, Jim Camp, started out selling water filters and became one of the top negotiators who ever lived...

Jim started out door to door.

He knocked on each door and presented a memorized pitch the water filter company gave him.

After a couple of weeks of doing this and selling barely anyone... He decided enough is enough, change is needed. He was so fed up, matter of fact, that he just straight up said this to the next person who opened the door for him:

"Just tell me you don't want softer hair and I will leave you alone."

Watcha think?

Well, he sold the guy.

And also found that this method worked way better than the pitch he got from his company.

But... why exactly?

He did something most people are way too afraid to do. No, it was not coming up with his own pitch(although that was part of it), it was not that he was more enthusiastic or used a changed the tone of his voice... None of that.

It was just a simple sentence.

But what that sentence said is the important part... Because he said the truth, and gave the chance to the prospect to close the door on him.

You see...

Most salesmen, copywriters, marketers or anyone who sells something shit their pants just from the though of telling the truth about what they are selling and that they are actually selling. They are afraid they will lose the sale. They are needy.

Not just that...

They also don't want to give that chance to the prospect to say "no". Matter of fact, they want them unable to say "no". They want them hypnotized so that they won't even think about rejecting him or not buying his product.

I mean... How many blog posts are there that say...

"Headlines that will make your prospect unable to say 'no'"

Get real.

People see this. They see that you are trying hard to sell them. They see that you try to take their right to say "no" away. It disgusts them(it disgusts even me lol).

So really, Jim did nothing magical.

He said the truth. that he is there to sell him something, and that if he doesn't want it, he can always say "no".

It worked.

It worked(and still works), because other salesmen are lying hard and trying hard to don't even give the reader a chance to say "no".

And so it is.

Also...

If you want to learn just a bit more about persuasion and how it can be effectively used in copywriting... You might want to check out my free book:

https://kristofnemeth.vercel.app/

If no, just don't click. It's up to you.