Utopian scenario you’ll run into if you are a freelance copywriter

I want you to imagine this scenario:

Finally, you can wipe off the sweat from your brow… You just finished a challenging — and pricy — package for a client. Everything’s ready, everything’s sharp…

You send your masterpiece over already thinking about the praise you will get and where you will spend your money.

And then…

You get a question back:

“Who will read all that copy?”

Did this ever happen to you?

It sure as hell did for me, and it happened so much that now I have a name for it too…

Classic Client BS.

Because that’s what it is.

Look:

You can ask every single person and — if they are mentally healthy — most of them will think they are either smarter than most around them, or in some way or form superior. That’s how people are, and that’s how they feel.

Is that true?

Sometimes.

But not in this scenario where you are the copywriter and your client is only pushing his nose where he shouldn’t… But…

There’s a quick fix for it.

It’s only one short sentence that if you send to your client, most likely he will regret ever asking you that question, accept that you know your shit, and leave you alone.

Now, here it is:

“The people who are most likely to buy.”

Unless he wants to kill his own sales… He will shut up.

This is just one scenario about the length of your copy, but what if he attacks something else?

First of all, look at what he is saying.

Maybe, he has a point. Then you should just accept it and correct the mistakes in your copy.

And if you want some free tools to correct it with…

Check this 5 out:

https://kristofnemeth.vercel.app/